Short Sighted NBC

I'm watching the USA/Canada game on MSNBC right now because NBC has Ice Dancing on regular NBC. This makes sense in the short time. It is undoubtedly true that Ice Dancing will likely get better ratings then the hockey game on NBC. The problem is that that is incredibly short sighted. The issue here is that NBC has a deal to nationally broadcast NHL games. If the people who were running NBC were intelligent, they would put the hockey game on regular NBC and use it to promote the heck out of the NHL. Indeed, it seems like common sense to use the increased viewership in hockey to promote future games and try to increase ratings for their NHL telecasts. That would, obviously, lead to increased add revenue in the long run. Of course that would involve thinking in the long term, which apparently NBC execs are incapable of doing.

If you are wondering why I refuse to give the NBC executives the benefit of the doubt, the simple truth is these are the same people who are having the best ratings they've had in a long time, and are still losing $200 million on the Olympics. Not to mention the whole Conan-Leno fiasco earlier in the year and consistently bad ratings in the last year. My point is that the people in charge of NBC have consistently proven themselves to be less than intelligent, and this is just another example of it.